At MNGR we’re more than just a social media marketing agency, we offer complete online presence management to ensure that your online presence is consistent across all platforms. Here are 5 social media marketing tips to help you start growing your online brand.
Using social media marketing to grow your audience
Social media offers small businesses to have access to affordable digital marketing if done correctly. Social media offers a variety of platforms where businesses can reach their audience at a fraction of the cost that traditional marketing, sometimes even for free. Like all things, social media marketing can be widely successful, even viral, if done correctly, or it can fail because of a lack of planning.
Jumping head first into anything without the proper planning is a sure way to set yourself up for failure. Instead, make a plan for how you will approach social media marketing. Determine which mediums are best for the kind of content that you will put out.
Use your bio (seo)
Search engines, like Google and Bing, index social media pages. That’s why it is important to use your bio to reach your audience. Using keywords in your bio is a great way to make sure that users find your social media through organic searches.
Post Quality, Consistently
Posting regularly can keep your brand relevant to your audience. If you have social media but only post once a week, or less, your audience may forget about you. It’s important to find a sweet spot where your audience sees your content enough to engage with it, but not so much that your content buries itself on your feed. A good rule of thumb is to post as often as you can post quality content.
How often you post should depend on the quality of your content. Posts should offer the reader something or entice them into purchasing a product. You can post promo codes, relevant articles, appropriate memes, or anything else that will make a user want to purchase your products and services.
One of the biggest misconceptions about social media is that a large number of followers equals value. While followers may be an easy metric to gauge your relevance, it only matters when your followers engage with your posts. Statistically, posts with images are 39% more likely to be engaged with!
A/B (split) test your post’s headlines
While you’d be smart to avoid sounding like clickbait, the right headline can get users to click on your post and read about it in more detail, or even convert them into paying customers. If you’ve looked into automating your content, you can schedule the same content out with different headlines and see which post gets more interactions.
Contact MNGR about social media marketing and online presence management as a whole. Our team of website designers, SEO Specialists, Copywriters, and Graphic Designers offer a one stop shop of digital marketing services for your business.