The popularity of the internet and social media platforms have changed the way that businesses can approach marketing. The days of expensive airtime newspaper ads are long gone. Today, many consumers use their smartphones to search listings, making the need for Digital Advertising strategies more important than ever.
Digital Marketing Has Easily Measurable Outcomes
Unlike print advertising or word of mouth, digital advertising has easily measurable outcomes. With online advertising you have access to reporting dashboards that allow you to see how many people engage with your content. It’s a great way to see what the return on your investment is. Digital marketing also allows you to measure the success of your marketing campaign in terms of ranking, backlinks, and traffic.
If you see that your marketing strategy isn’t having the desired results, you can make adjustments until it is.
The Convenience of Mobility
Smartphones allow consumers to search local listing directories on the go, replacing many traditional forms of print media. This includes print ads from newspapers and magazines. According to the Pew Research Center, 77% percent of Americans own a smartphone. With the growing popularity of smartphones, you should be focusing your marketing efforts on digital content that will be seen by the largest audience possible.
Target the Right Audience
Digital advertising allows you to narrow your target audience down to help you reach the right customers. You can set ads that target based on location, age, relevant search results, and more. It’s a great way to make sure that your ads reach the kind of clients that you want.
The use of negative keywords also allows you to exclude words from search results that may be irrelevant to your business. An example of this would be an attorney who provides personal injury services excluding the search terms: “divorce” and “family law” from triggering their online ads.
Digital advertising with MNGR
MNGR makes digital advertising easy. We manage your online presence to ensure that your brand remains consistent across all platforms. We make sure that all of your platforms are targeting relevant audiences to bring you the right traffic.