In a previous blog post, we discussed why determining your audience is important and how to go about doing this. Now that you know how to figure out who you should be marketing and advertising to, it’s time to take it a step further and go over getting your paid ads...
Think of the last time you searched for something on Google. How many pages did you scroll through? Did you even look past the first 10 results? Studies have shown that the vast majority of people never look further than the first page of search results. Now think...
If you have been following trends in recent years, you may know that 91% of retail brands utilize 2 or more social media platforms. In addition, 79% of all online adults in the United States are on Facebook. Social media is a major part of today’s society, and...
In a DIY world, many companies and individuals are quick to jump on the opportunity to “save money” by designing their own website. However, in many of these cases, the web design is sorely lacking in several areas, and the poor user experience and user interface can...
What Are Hashtags? Hashtags are no new concept. They have been around for a while and have gained popularity and usage tremendously over the past few years. They were first utilized on IRC’s and became a popular feature on Twitter, as they were beneficial to...
SEO, or Search Engine Optimization, is no new topic in the digital marketing world. After all, in order to be digitally accessible, one must be visible within the first however-many search results. And, in order to be visible in those results, one must optimize their...
