Blogging is no longer just for stay at home moms sharing recipes and crafts, influencers sharing how to make more money, and people looking for a public journal space. (Not that there’s anything wrong with these, we certainly love the diversity of such a creative outlet). Blogging has expanded its horizons, however, and now can be used as a legitimate way to grow your business. Depending on how you utilize it, blogging can benefit your business in a variety of ways.
Before we dive in any deeper to the various ways that blogging can benefit your business, let’s first check out some basic statistics. 61% of Americans have actually made a purchase based off of a blog post. Just over a third of professional marketers consider blogs to be the most important content marketing method. Businesses that utilize blog posts on their site typically see 97% more inbound links than their competitors who do not have blogs. 94% of people who share or reblog posts are doing so because they think the information provided will be valuable to other people. B2B companies who produce quality blog posts see around 67% more leads than companies who don’t blog.
The stats don’t lie. Blogging can increase the chances of success for your business, no matter what the industry is. However, it’s more than just numbers. There are many other benefits that come from blogging as well!
Search engine optimization (SEO) involves optimizing your website’s content for high placement in search results. While there are many aspects that play a part in this, one main factor is the consistent creation and addition of content, and the keyword density of that content. These can both be addressed by blog posts. Writing posts that are relevant to your products or services, as well as the problems they solve for your clients, can be considered useful information, and most likely will be loaded with keywords that can boost your visibility in search results.
Similarly to social media posts, blog posts often allow for engagement with the content. Your potential customers and clients can comment on or react to your posts, and share it with others via social media, email or more. Interacting with your clientele increases brand loyalty, resulting in more repeat purchases, and more word of mouth referrals.
As relevant information is shared on your blog, and you begin to appear more in search results, as well as more clients referring you to their peers, your brand awareness will grow. By writing blogs about industry related topics, not only will your clients find the information helpful, but others who are not aware of your brand at all may happen upon it and learn about you too. Consistent blog posts are a great way to boost your brand awareness.
You know that your products or services are valuable. Your existing customers know that too. However, don’t let your value stop there. You are experts in your field. Share your hard-earned knowledge with those who do not have experience and add even more value to your brand.
As you can see, blogging adds many benefits for your business. Creating quality content takes time, however. We can help. Contact our experienced content creators today.