by Ben Thomas | Sep 20, 2018 | Branding, Custom Apparel, Printing
Advertising Throughout the Seasons Staying Relevant and Beneficial Summer is coming to a close and we are entering a season of holidays, football games, and bundling up for the cold. With this shift comes several timely methods of marketing that are both relevant for...
by Ben Thomas | Aug 1, 2018 | Branding, Branding Guide, Graphic Design, Logo
To Re-Brand or Not? Brand entails much more than just what makes up the face of your company. Instead, brand includes everything recognizable about your business, such as the obvious appearance and aesthetics, the personality, the message and purpose, as well as the...
by Ben Thomas | Oct 15, 2017 | Branding, Branding Guide, Graphic Design
Picking the Right Brand Colors The Science of Colors UPS has their brown, Coca-Cola has their red, and T-Mobile has their magenta. When we see these colors, our brains make the connection with the companies, especially if we have had memorable experiences with any of...
by Ben Thomas | Aug 7, 2017 | Branding, Branding Guide, Graphic Design, Logo
Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...