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Picking the Right Brand Colors

by Ben Thomas | Oct 15, 2017 | Branding, Branding Guide, Graphic Design

Picking the Right Brand Colors The Science of Colors UPS has their brown, Coca-Cola has their red, and T-Mobile has their magenta. When we see these colors, our brains make the connection with the companies, especially if we have had memorable experiences with any of...

Importance of a Branding Guide

by Ben Thomas | Mar 8, 2017 | Branding, Branding Guide, Graphic Design, Logo, Stationery

Importance of a Branding Guide What is a Branding Guide? A brand is more than just the company itself. Brand entails the imagery that comes to mind when thinking of the company, the identity or such brand, as well as the feelings that the brand evokes. Brand images...
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