by Ben Thomas | Oct 15, 2017 | Branding, Branding Guide, Graphic Design
Picking the Right Brand Colors The Science of Colors UPS has their brown, Coca-Cola has their red, and T-Mobile has their magenta. When we see these colors, our brains make the connection with the companies, especially if we have had memorable experiences with any of...
by Ben Thomas | Sep 21, 2017 | Branding, Branding Guide, Graphic Design, Logo
Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...
by Ben Thomas | Aug 7, 2017 | Branding, Branding Guide, Graphic Design, Logo
Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...
