In today’s society, it may seem like common sense for your business to have a website. However, sometimes people rationalize not making the jump to an entire website of your own when social media accounts exist. While a presence on social media platforms is also important, there are many reasons that these cannot and will not replace the need for a website. Let’s take a look at some of the most notable reasons that a website is essential to the success of your business.
Studies have shown that simply having a website can actually increase the financial success of a company. These businesses regularly earn twice as much revenue per employee, and the growth of this revenue is almost four times as high. These companies are also known to create three times the amount of jobs and have an employment growth rate of over six times their competitors without websites. Numbers like these quite literally mean more money in your pockets.
Having a website increases a company’s credibility. If you are presenting yourselves strictly on social media accounts, potential clients may not take you seriously, or they may not view you as a professional establishment. Up to a third of consumers will not even consider doing business with a company if the company does not have a website. This allows you to build a credible interface and experience for your clients separate from any platform such as Facebook or Yelp.
Whether your customers are out and about or they are curled up on the couch at home, they want to have the same accessibility to your business. Having a website offers this opportunity to them. Wherever your clients have a device to surf the internet, they have the capability of accessing your website. By maintaining an online presence, you allow your customers access to important business information, the ability to purchase goods and services remotely, and more, from any location. This increases the opportunities you have to make more sales.
Yet another perk of having a website and an online presence is the ability to connect with your clients. Offering a platform for them to contact your company directly opens up the opportunity to answer questions in real time, to solve problems that arise quickly, and to build brand loyalty. Opening your company up to this kind of communication allows for customers to connect with your brand deeper and support you on another level. It makes the company more relatable and reliable, all of which builds better customer relationships.
A company without a website can only be discovered by people who exist in the same area that the physical building is, or by word of mouth, both of which are fairly limited ways of gaining exposure. By creating a company website, you are opening up the opportunity to become visible to and connect with a whole new world of potential clients. People are able to find your business without ever needing to set foot outside their own home. This convenience and visibility is extremely important to the success of your company, especially in times of social distancing.
If you’ve been convinced and are ready to take the next step in your website journey, contact us! Our team of web design experts can build you the site of your dreams, and we can optimize it to rank higher in search engines, we can regularly update your content, and much, much more. Let us know what we can do for you today!