For self-employed professionals, freelancers, and business owners, the task of staying ahead of the competition can be daunting, to say the least.
While it’s easy to fall behind with promoting your business, there are some creative and highly efficient ways to promote your business that could give you an edge over others in your field.
Podcasting is becoming increasingly popular as one such strategy – not only does it help inform potential customers about your services, but creating great content also allows you to build relationships with other industry figures! It doesn’t require expensive equipment or multi-media skills – just a pinch of creativity and commitment, which can pay off over time if done correctly.
Still not sure why you need to start podcasting today? You’ll want to keep scrolling because we are about to drop some serious industry secrets.
The Best Organic Marketing Investment
Are you tired of traditional marketing methods that yield very little return on investment? Sick of wasting time trying to create engaging content and hoping it goes viral? Are you or one of your employees struggling to keep up with social media?
Podcasting solves literally ALL OF THAT.
Podcasting is the ultimate solution for business owners and entrepreneurs who are looking for organic marketing and bulk content creation. It’s a powerful tool that allows you to share your insights and knowledge with others, all while building your brand.
Every hour you waste dedicated to thinking up new ideas for content another hour throwing money away. The only way to be both impactful and profitable on social media is to find ways to be more consistent, with more valuable content, and somehow spend less time and money creating it.
With no limit to the amount of free promotion available, podcasting is a game-changer for those seeking to expand their reach and build a loyal fan base. It’s time to start thinking outside the box and embrace the power of podcasting!
Podcasts are popping up left and right and you can’t afford to not be in that market.
Quality Over Quantity: A Thing of the Past
In today’s world, social media has completely transformed the way we interact with each other and how we spend our time. Gone are the days when we were simply passive consumers of information.
Today, creating content for organic and paid online growth is essential for brands that want to remain relevant. In recent years, the social media landscape has changed dramatically and it’s no longer enough to simply put out a post here and there.
The quantity and consistency of posts play a major role in determining the success of a brand. Bulk content creation is not just convenient, it’s essential. While in the past you may have heard about how the quality of content and value are all that matter, it is evident that is not the full truth. The most well-planned, high-value content is virtually useless if it’s a one-and-done post.
So how do you take a great idea that provides real value, and stretch it across multiple posts without sounding like a broken record? Ditch the one-liners and quote posts, and document a high-value CONVERSATION!
Anyone can come up with a clever idea and speak to their phone camera about it. Sure, your words may provide value, but it lacks one major thing we all crave – dynamic. By taking that same idea, and creating a dialog with someone about it, you are giving the viewers something much easier to connect with.
And the added benefit is you are getting exponentially more thoughts and ideas out of it. Every back-and-forth debate, every obscure tangent, every reaction or sudden realization, is another opportunity to create a clip that truly connects with your audience.
The numbers don’t lie. We all know video posts do best on social media, but you cannot refute the obvious popularity of video podcasts in the last few years. Every popular social page is full of short clips of people having real conversations about real topics, and people are eating it up.
But it’s not just about social media growth itself. The consistent growth of a brand on social media has a huge impact on brand awareness outside of social media as well.
It’s a no-brainer – the more people are talking about your brand on social media, the greater the buzz around your brand, and the more they will talk about you when they aren’t glued to their phones. Everything leads back to brand awareness.
Okay, But What If I’m Not A Video Producer?
Good news… you don’t have to be.
If you’re looking to jump straight into podcasting for your business, there are a few options to consider. Sure, you could invest in the equipment and knowledge to create a podcast from scratch, but this can be overwhelming and expensive.
Alternatively, renting a podcasting studio in your area can be a cost-effective option that still allows you to create high-quality content. You’d be surprised how common these studios are these days. Every city has them and some are very affordable when you consider what you get out of it.
Another option is to research existing podcasts in adjacent markets and be a guest, which can expand your reach to new audiences. It’s a great way to get your feet wet and see how beneficial it can be for you, without spending a dime. It’s best to find podcasts that have a connection to your industry or field, but try and be creative and look for ones that aren’t specific to what you do. You don’t want to simply talk shop with your competitors, you want to bring valuable thoughts to a new market that might be interested in the thing you sell.
For example, a permanent makeup artist being a guest on a podcast about permanent makeup, won’t necessarily help spread what you do to new people. It can be helpful for positioning yourself as a pro in your industry but holds little promotional value for generating leads.
Instead, being a guest on a podcast for a hair stylist or esthetician would allow you to have conversations about the similarities between your businesses, without creating an echo chamber around it. Your existing clients could benefit from the host’s services, and theirs yours. It’s a win-win and that’s what podcast hosts are looking for!
Another great way to simply create bulk content without as much work is the faux podcast. You’d be surprised how much short-form content you find on social media actually uses this technique. We weren’t lying when we said we would share some industry secrets!
Faux podcasts take the best of what you get from a real podcast, but they remove the responsibility of creating a completely separate brand for the show. You are simply using the same format, as a means to create more content in a more authentic and realistic way than scripted video posts.
All you need to do is stage conversations with someone else from your business or even another business you work with, as a way to generate more content. Rent a studio any time you’re low on content and come up with a theme for the “episode”, then hit record and start chatting.
The key is to ensure conversations are completely real and genuine. You never want to lie or script this sort of content. You just don’t need to have an entire TV show brand in order to do it.
Don’t let a tight budget hold you back – there are plenty of ways to start podcasting and reap the benefits it can bring to your business.
Recycle, Reuse & Repurpose.
Podcasting has seen a massive surge in recent years, with everyone and their grandma starting their own podcast.
And why not? It’s an excellent way to share your thoughts, ideas, and expertise on a particular topic!
But what happens when you want to share that content across different platforms? That’s where cutting a single podcast into multiple clips comes into play. You can take bulk content and repurpose it, adapting it to different audiences.
Instead of spending hours creating new content daily, you can recycle what you already have. By doing so, you’ll save time, effort, and money.
Not only that, but you’ll also be able to reach a broader audience and establish yourself as an expert in your field, by getting valuable content out in all directions, with ease. THIS is why you NEED to start podcasting today!
So if you’re not already podcasting, now’s the time to jump on the wagon. And for those of you who are already in the game, don’t let your content go to waste. Cut it up, spice it up, and let it shine on different platforms.
Getting Your Podcast Out to The World
When it comes to sharing your podcast, the devil is in the details.
It’s not enough to simply submit your audio to Spotify, Apple, and Google Podcasts, upload to YouTube, and share on social media—you’ll need to make sure your content is properly distributed across all platforms to ensure maximum reach.
Unfortunately, this process can be both expensive and confusing, requiring a subscription to “pass-through” distribution sites like Podbean.
That’s where MNGR Agency comes in. We handle all of the backend work so our clients can focus on creating the content. And don’t forget—the beauty of podcasting lies in its flexibility. With a single episode, you can create a wealth of short-form content to promote on social media, using clips as short as a single sentence.
This means that a simple 30-minute podcast could be enough to fuel daily posts all month long. Trust us, it pays to be detail-oriented—but we’ll make sure the process is as casual and stress-free as possible!
Why You Need To Start Podcasting Today
Podcasting is a game-changer for busy business owners who want to create consistent and engaging content without spending countless hours producing it. If you’re looking for a way to save time and money while still creating valuable content for your audience, podcasting is the best investment you can make.
A single recording session can yield several months’ worth of material, which means you can spend less time coming up with new ideas and more time focusing on running your business. And with the right studio setup, scheduling your podcasts and turning them into daily social posts has never been easier.
Trust me, once you experience how podcasting can save you time and effort, you’ll never go back to the old ways of creating content.
Podcasting is an incredibly powerful tool for business owners and entrepreneurs to reach potential customers in meaningful ways. By having your own podcast, you’re able to connect with your audience on an intimate level and share valuable content that will make them engage further with your brand.
Starting a podcast from scratch can be daunting, but with the right resources, it doesn’t have to be. While we all would love to have total control, sometimes the investment of building an in-house podcast studio and spending weeks learning how to use it properly just isn’t in the cards.
You don’t have to wait til you are ready to make that investment. You can get started today and begin posting content within hours of creating it, and get that ball rolling. The sooner you start, the more likely you will be able to grow and get to a point where creating your own studio is feasible.
It’s time to start making serious marketing moves for your brand.
Get in touch with the MNGR creative team now, and watch your brand explode.