The Science of Typography
In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography choices for your brand present numerous options for how you want to represent yourself and the message you want to get across. It’s important to understand what these different options mean, and to pick one that aligns with your company culture.
In general, there are three different types of fonts: serif, sans serif, and script. There are subtypes and variations, however, they can be summarized in these three main sections.
Within all of these font types, there are numerous font families, and within those families are various styles. For instance, as mentioned above, a few sans serif font family options are Arial, Calibri, and Helvetica. If you choose to move forward with Arial, then you have to decide on whether you want to use regular, italic, bold, light, narrow, or any one of the other seemingly endless possibilities. Each one of these variations says something slightly different than the others, so it’s important to carefully consider which one to go with.
What is Your Typography Saying About You?
After gaining some insight on what various typography styles mean, have you decided that your font choice is not quite right for your company? Are your words and the style you are presenting them in conflicting with each other? Contact us at MNGR, and we will get a feel for the message you are trying to get across, as well as your company culture and mission statement, so we can help pick (or create custom!) a font that more accurately represents your brand.
Want to see some work we have done with other companies? Check out our portfolio.