by Ben Thomas | Aug 1, 2018 | Branding, Branding Guide, Graphic Design, Logo
To Re-Brand or Not? Brand entails much more than just what makes up the face of your company. Instead, brand includes everything recognizable about your business, such as the obvious appearance and aesthetics, the personality, the message and purpose, as well as the...
by Ben Thomas | May 16, 2018 | Branding, Branding Guide, Graphic Design, Logo, Printing
How to Find Your Brand Style Whether you are starting up a brand new business, or if you have a currently existing company, developing a brand style is essential to fostering brand awareness, recognition, and recollection. If you are new start up, you have a blank...
by Ben Thomas | Apr 10, 2018 | Branding, Branding Guide, Graphic Design, Logo, Printing
How to Get the Perfect Logo Whether you are starting a brand new business, or rebranding a current company, you probably recognize the importance of having an iconic logo. A good logo is going to increase brand recognition and recollection, therefore increasing your...
by Ben Thomas | Mar 15, 2018 | Branding, Branding Guide, Graphic Design, Logo, Printing
How to Choose the Perfect Designer The graphic design industry is saturated with tons of talented artists, many of which have impressive portfolios and make perfect promises. Out of all of the available options, how do you know who to pick for your design projects?...
by Ben Thomas | Sep 21, 2017 | Branding, Branding Guide, Graphic Design, Logo
Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...
by Ben Thomas | Aug 7, 2017 | Branding, Branding Guide, Graphic Design, Logo
Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...
