Brand entails much more than just what makes up the face of your company. Instead, brand includes everything recognizable about your business, such as the obvious appearance and aesthetics, the personality, the message and purpose, as well as the quality of the...
HOW TO FIND YOUR BRAND STYLE Whether you are starting up a brand new business, or if you have a currently existing company, developing a brand style is essential to fostering brand awareness, recognition, and recollection. If you are new start up, you have a blank...
We believe there are 6 secret ingredients that make an iconic logo design, and we’re spilling the beans! (Get it? Because beans are food… ) One of the most critical aspects of branding is creating an iconic logo that will increase brand recognition and...
Struggling with choosing the perfect designer for your new brand? We get it. The graphic design industry is saturated with tons of artists, many of which have impressive portfolios and make perfect promises. But how do we discern which is the right fit for you? Not...
Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...
Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...
