by Ben Thomas | Jan 19, 2018 | Branding, Graphic Design, Printing
5 Ways to Work with Your Designer Chances are, as a business owner (small or not), your plate is probably already pretty full. Even if there’s still room for more, nobody wants to add potential tension or confusion with a designer to their list of things to deal with....
by Ben Thomas | Nov 4, 2017 | Branding
All Inclusive Branding Branding Basics Branding is everything that makes up a company’s identity. It not only includes the logo, typography, color schemes that are visible, but also the feelings that these elements evoke. At BattleAxe, brand continuity is especially...
by Ben Thomas | Oct 15, 2017 | Branding, Branding Guide, Graphic Design
Picking the Right Brand Colors The Science of Colors UPS has their brown, Coca-Cola has their red, and T-Mobile has their magenta. When we see these colors, our brains make the connection with the companies, especially if we have had memorable experiences with any of...
by Ben Thomas | Sep 21, 2017 | Branding, Branding Guide, Graphic Design, Logo
Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...
by Ben Thomas | Aug 7, 2017 | Branding, Branding Guide, Graphic Design, Logo
Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...
by Ben Thomas | Jun 8, 2017 | Branding, Branding Guide, Graphic Design
7 Ways to Give Helpful Feedback to Your Designer Critique is a natural part of the design process, and designers are usually prepared to handle a little bit of back and forth on the revisions. As with every process, especially those that involve communication, there...