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Typography

by Ben Thomas | Aug 7, 2017 | Branding, Branding Guide, Graphic Design, Logo

Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...

7 Ways to Give Helpful Feedback to Your Designer

by Ben Thomas | Jun 8, 2017 | Branding, Branding Guide, Graphic Design

7 Ways to Give Helpful Feedback to Your Designer Critique is a natural part of the design process, and designers are usually prepared to handle a little bit of back and forth on the revisions. As with every process, especially those that involve communication, there...

Importance of a Branding Guide

by Ben Thomas | Mar 8, 2017 | Branding, Branding Guide, Graphic Design, Logo, Stationery

Importance of a Branding Guide What is a Branding Guide? A brand is more than just the company itself. Brand entails the imagery that comes to mind when thinking of the company, the identity or such brand, as well as the feelings that the brand evokes. Brand images...
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