What is branding? How do organizations build a lasting brand that helps them stand out among the competition? For many, branding is a cool logo, a unique font, and using the same colors across marketing assets. While these are bits and pieces associated with branding,...
STAYING RELEVANT AND BENEFICIAL Summer is coming to a close and we are entering a season of holidays, football games, and bundling up for the cold. With this shift comes several timely methods of marketing that are both relevant for the season and provide benefits for...
Brand entails much more than just what makes up the face of your company. Instead, brand includes everything recognizable about your business, such as the obvious appearance and aesthetics, the personality, the message and purpose, as well as the quality of the...
Picking the Right Brand Colors The Science of Colors UPS has their brown, Coca-Cola has their red, and T-Mobile has their magenta. When we see these colors, our brains make the connection with the companies, especially if we have had memorable experiences with any of...
Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...
