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Getting Your Paid Ads in Front of the Right People

Getting Your Paid Ads in Front of the Right People

by Ben Thomas | Mar 2, 2021 | Business Tips, Digital Advertising, Search Marketing

In a previous blog post, we discussed why determining your audience is important and how to go about doing this. Now that you know how to figure out who you should be marketing and advertising to, it’s time to take it a step further and go over getting your paid ads...
Why Isn’t My Business Showing Up in Searches?

Why Isn’t My Business Showing Up in Searches?

by Ben Thomas | Feb 1, 2021 | Business Tips, Search Marketing, Websites

What’s the point in having a website for your company if your customers can’t find it, right? In order for your website to be discoverable by current and potential clients alike, it has to show up in relevant searches. If you are wondering how to get your business to...
Why Having a Website is Necessary

Why Having a Website is Necessary

by Ben Thomas | Jan 12, 2021 | Business Tips, Search Marketing, Websites

In today’s society, it may seem like common sense for your business to have a website. However, sometimes people rationalize not making the jump to an entire website of your own when social media accounts exist. While a presence on social media platforms is also...
How to Pick Relevant Keywords for Your Business

How to Pick Relevant Keywords for Your Business

by Ben Thomas | Jan 1, 2021 | Business Tips, Content Strategy, Search Marketing, Uncategorized

When it comes to SEO (search engine optimization), picking the right keywords can be, well, key. In business, in order to be successful, you need clients. In order to get clients, they need to be able to find you. If your potential clients are searching for businesses...
Increasing Organic Reach in Search Results

Increasing Organic Reach in Search Results

by Ben Thomas | Mar 31, 2020 | Business Tips, Content Strategy, Digital Advertising, Search Marketing

Think of the last time you searched for something on Google. How many pages did you scroll through? Did you even look past the first 10 results? Studies have shown that the vast majority of people never look further than the first page of search results. Now think...

How to Step Up Your Hashtag Game

by Ben Thomas | Feb 16, 2020 | Branding, Business Tips, Content Strategy, Digital Advertising, Search Marketing, Social Media

What Are Hashtags? Hashtags are no new concept. They have been around for a while and have gained popularity and usage tremendously over the past few years. They were first utilized on IRC’s and became a popular feature on Twitter, as they were beneficial to...
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