In a previous blog post, we discussed why determining your audience is important and how to go about doing this. Now that you know how to figure out who you should be marketing and advertising to, it’s time to take it a step further and go over getting your paid ads...
What’s the point in having a website for your company if your customers can’t find it, right? In order for your website to be discoverable by current and potential clients alike, it has to show up in relevant searches. If you are wondering how to get your business to...
In today’s society, it may seem like common sense for your business to have a website. However, sometimes people rationalize not making the jump to an entire website of your own when social media accounts exist. While a presence on social media platforms is also...
When it comes to SEO (search engine optimization), picking the right keywords can be, well, key. In business, in order to be successful, you need clients. In order to get clients, they need to be able to find you. If your potential clients are searching for businesses...
Think of the last time you searched for something on Google. How many pages did you scroll through? Did you even look past the first 10 results? Studies have shown that the vast majority of people never look further than the first page of search results. Now think...
What Are Hashtags? Hashtags are no new concept. They have been around for a while and have gained popularity and usage tremendously over the past few years. They were first utilized on IRC’s and became a popular feature on Twitter, as they were beneficial to...
