As a marketing professional... and a millennial who has spent too much time on their phone, I have seen the rise and fall of social media platforms starting with Myspace in the early 2000s and the massive cultural wave that TikTok has become. Throughout this time, I...
If you have been following trends in recent years, you may know that 91% of retail brands utilize 2 or more social media platforms. In addition, 79% of all online adults in the United States are on Facebook. Social media is a major part of today’s society, and...
What Are Hashtags? Hashtags are no new concept. They have been around for a while and have gained popularity and usage tremendously over the past few years. They were first utilized on IRC’s and became a popular feature on Twitter, as they were beneficial to...