Every small business owner would love for their business to show up in the top three results of a Google search, right? Of course. It means that Google trusts your business and so will anyone else who searches for a service that you provide. But getting your online presence to this point isn’t really a “if you build it, they will come” kind of deal though. Getting to this point requires a lot of work from you or the digital presence management company that specializes in local SEOthat you’ve hired to do the leg work for you (wink, wink).
You see, search engines like Google and Bing rank websites by how trustworthy the information on the website is. A business whose information is consistent, accurate, and updated, among other things, will have a higher TrustRank. One way to make sure that search engines trust your business is by making sure that your information is consistent across all platforms and directories like Yelp, FourSquare, and Google My Business. Your business’ Name, Address, and Phone number should be the same on every site that you are listed on and free of any typo’s or forgotten information like suite numbers.
USING GOOGLE MY BUSINESS TO POST UPDATES
Another great way to boost your online presence is setting up your free Google My Business account and using it to post events, specials, and coupons much like you would on social media accounts. This does a few things. First, it shows Google that your business is pushing out regular updated content. Second, the post pops up at the top of Google’s search results page so it is more visible and potential customers will be more inclined to click on it.
FOCUS ON WHAT MAKES YOUR BUSINESS UNIQUE
Finally, keeping your website, blog and social media as updated and consistent as possible is crucial to your brand, which search engines love to see. This is a lot easier said than done though and managing your online presence can detract from your actual business, whatever it may be. You started your business to focus full time on your passion, not to become a Search Engine Optimization specialist. That’s where mngr comes in. We handle everything from creating and optimizing your website, blog, social media, and digital advertising campaigns to make sure that your online presence is working for you and not just… “there.”