How to Pick Relevant Keywords for Your Business

by | Jan 1, 2021 | Business Tips, Content Strategy, Search Marketing, Uncategorized | 0 comments

When it comes to SEO (search engine optimization), picking the right keywords can be, well, key. In business, in order to be successful, you need clients. In order to get clients, they need to be able to find you. If your potential clients are searching for businesses online, you want to make sure that you are visible in those searches. This can be accomplished with good SEO and high-ranking keywords.

So that all makes sense and you understand that in order to be found, you need to be findable. How do you accomplish this, though? When it comes down to it, brainstorming quality keyword ideas can be tricky. Call it writer’s block, drawing a blank, or whatever you want, often people find it difficult to come up with keywords that pertain to their own business. It should be easy, given that you know your business the best, but in reality, there’s more to it than that. Let’s take a look at a few ideas to get a great jump start on planning your keywords.


In order to come up with successful keywords for your SEO, it’s important to think like a customer thinks. Brainstorm what search terms you would use if you were looking for a business that provides the services or products yours does. Think about what parts of your business are most essential to customers. Do you provide 24/7 service? Do you offer emergency or quick response services? Is your service budget-friendly or cost-effective? These specifications can make your keywords more appealing to potential customers, and are likely to be searched for more than generalized terms. Another thing to keep in mind is the area in which you provide your services. If you focus on a specific city, neighborhood, or suburb, it may be a good idea to mention that in some keyword options as well.


Do you know of other successful companies in your area that offer the same kinds of products or services? Take a look at their keywords and SEO strategies and see what may be applicable for you. Read through the content on their website and see if any catchphrases or terminology stands out to you, especially if it pertains to similar services and products that your business provides. Utilizing some of the same keywords as your competitors will put you in the same arena as them, and you may even gain the attention of some of their customers in the meantime.


In this day and age, there are tools for everything. Keyword planning is no exception. If you are familiar with Google Ads, you may already know about their keyword planning tool. If you are unfamiliar, or if you are advertising on a different platform, however, this may be news to you! This is not the only keyword planning tool on the market, but the concept for most of them remains the same. You can enter a few starting ideas for keywords, set some parameters, and discover more options that you may have not considered.

These tools are great for brainstorming assistance, but they are also extremely useful when it comes to seeing just how effective certain keywords may be. They allow you to analyze data about how many times a keyword has been searched, where your business is ranking for specific keywords, how much companies are paying for top spots for keywords, and more. Utilizing this data can increase the effectiveness of your keyword list and your SEO success.

Does all of this sound like just a bit too much? Don’t feel like doing the dirty work and researching all your keyword options yourself? Don’t worry! As experts in the online marketing field, our team is ready to help you with all your keyword and SEO needs. Feel free to reach out to us today and see what we can do to boost your search engine rankings with the best keywords for your business!


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