Web Design and Short Attention Spans

Sep 2, 2019Business Tips, Content Strategy, Websites0 comments

Did you know that visitors to your website develop an opinion on it within .05 seconds? First impressions are extremely important, especially when it comes to the aesthetic and usability of your website. If potential customers have a negative experience with your website, they are likely to take their business elsewhere, instead of struggling to make your site fit their needs. 

There are several things that contribute to a website’s usability, and they should all be taken into consideration when designing a site to be user friendly. After all, if your website is the digital face of your company, it’s best to make sure that it’s as pleasing as possible to do business with. 

Appealing Content

Appealing content refers to both aesthetics and relevancy. As stated, first impressions are extremely important, and how a website appears upon first site is crucial to the amount of time consumers decide to spend on it. In addition, relevant content encourages website visitors to engage more, and provides an incentive to spend more time perusing the rest of the site. 38% of people will stop engaging with a website if the content/layout is unattractive, so it is important to select an appealing layout and content design. 

The design of a website can also play a part in potential customers deciding to do business with or make purchases from a company. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. By having a properly designed website, you can increase your success as a company. 

Responsive Design

As many as 8 out of 10 consumers will stop engaging with a website if the content does not display on their device properly. Having a responsive web design is essentially in today’s tech-driven world. Making your website accessible across multiple platforms will increase the potential audience for your site. 

Quick Load Time

In an “I want it now” society, patience runs thin, and if your site takes too long to load, potential customers won’t hesitate to redirect to another company. By properly designing your website to load quickly and correctly, you can eliminate this potential loss of business. 

Overall, there are many factors that play into a user friendly web design, but ultimately, they must all be considered in order to maximize your clientele. If you need a website design, or want to optimize your current site, contact us today. 


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