Struggling with choosing the perfect designer for your new brand? We get it. The graphic design industry is saturated with tons of artists, many of which have impressive portfolios and make perfect promises. But how do we discern which is the right fit for you? Not...
Picking the Right Brand Colors The Science of Colors UPS has their brown, Coca-Cola has their red, and T-Mobile has their magenta. When we see these colors, our brains make the connection with the companies, especially if we have had memorable experiences with any of...
Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...