by Ben Thomas | Sep 21, 2017 | Branding, Branding Guide, Graphic Design, Logo
Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...
by Ben Thomas | Aug 7, 2017 | Branding, Branding Guide, Graphic Design, Logo
Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...
by Ben Thomas | Mar 8, 2017 | Branding, Branding Guide, Graphic Design, Logo, Stationery
Importance of a Branding Guide What is a Branding Guide? A brand is more than just the company itself. Brand entails the imagery that comes to mind when thinking of the company, the identity or such brand, as well as the feelings that the brand evokes. Brand images...
