Logo Design The Impact of a Logo The Nike Swoosh. The McDonald’s Golden Arches. The Target Bullseye. So recognizable, these logos are clearly understood without any additional information needed. Not only do they cause an immediate recognition, they are also...
Typography The Science of Typography In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography...
In this article, we will break down what a brand is, and highlight the importance of a branding guide for any business. Many business owners tend to confuse a business with a brand, while they are both part of a singular entity, not every business is necessarily a...
